The candy industry is booming, and ecommerce brands like SpanglerCandy, DumDumPops and Stefanelli’s are capitalizing on the online sales trend. Their digital marketing strategies are a key component in their brand positioning, customer experience, and overall strategy.URL :https://www.candymarketing.co.uk
Search Candy, a UK-based SEO agency, is helping ecommerce brands and marketing agencies deliver additional traffic and sales via Search Engine Optimization (SEO). Their client list includes Fired Earth and SpanglerCandy.
Cassandra has been involved in the digital world for over 15 years, managing several online social groups and ecommerce websites. Her experience covers web design, content management, landing page optimization, search engine optimization and social media management.
Ranking Like Candy: A Deep Dive into Candy Marketing’s SEO Strategies
In the supermarket, a girl searches for “candy” in Google and gets a search engine result page – the candy aisle (Google). She finds 3 Musketeers on the top shelf and Hershey’s at eye-level but decides she wants something without chocolate. Fortunately, she notices a small section off to the side of the display case with the non-chocolate items and steps over there.
In the same way, a website’s ranking on search engines depends on 7 key components. This includes a keyword-optimized site, and local SEO such as claiming and optimizing your Google My Business profile and filling out all of the relevant online business directories with consistent NAP. It also requires creating a steady stream of fresh, engaging and relevant content that speaks directly to your customers and prospects. This is the kind of “evergreen” content that will remain relevant 6 months, a year or longer after it’s published.